Managing Your SEO Print

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What SEO features does a website builder have? 

thebuzzr builder provides ALL the features to make your website maximum friendly for search engines:

  1. Meta information:
    • Title;
    • Description;
    • Keywords.
  2. Pages:
    • User-friendly URL.
  3. Tracking tools:
    • Facebook Pixel;
    • Google Analytics;
    • Yandex Metrika;
    • Google Tag Manager;
  4. Content:
    • Titles and subtitles;
    • Alternative text for images, anchors for elements, etc.;
    • Links;
    • Multilingual content.
  5. robots.txt;
  6. .htaccess;
  7. Sitemap;
  8. HTML;
  9. SSL;
  10. Domain:
    • Business-Friendly;
    • Relevant Domain Zone.

How to improve website speed? 

thebuzzr improves website speed automatically:

  1. HTML code is neatly optimised;
  2. Websites have less of backend and more of frontend (smaller backend code is faster processed by web-servers);
  3. Localized Site.pro servers to ensure the closest route to your website and faster loading for your local visitors.

How to add HTML Meta tags? 

To add custom meta information to your website you need to:

  1. Go to "Settings" (on the top of the website builder);
  2. Go to "Settings" menu items there and switch to "Meta information" tab;
  3. Add Custom Meta Tags and click "Apply".

How to make a user-friendly URL? 

To make your URL user-friendly:

  1. Go to "Settings" (on top of builder);
  2. Go to "Pages" and switch to "SEO" tab;
  3. Customize name in "User friendly URL":
    • You can specify aliases for each page except for the homepage.
    • Homepage does not have any alias;
    • Words need to be separated with a hyphen.

How to add a Yandex.Metrika to my website? 

To add a Yandex metrika you have to:

  1. Go to "Settings" (on the top of the builder);
  2. Choose "Settings" and switch to "Analytics";
  3. Paste the Yandex Metrika Tracking ID;
  4. Click "Apply".

How to add Google verification code? 

To add a Google search console you have to:

  1. Go to "Settings" (on the top of the builder);
  2. Go to "Settings" and switch to "Analytics";
  3. Paste the Google Search Console Verification Code;
  4. Click "Apply".

How to optimize website content for SEO? 

  1. Use titles and subtitles on your pages:
    • Use headers to create better textual content;
    • Choose text and on the top toolbar choose "Edit Text". Choose heading type;
    • Each page can have only one H1, it is title of your page;
    • H2 and H3 tags is for new sections and subsections;
    • Key Phrases should be included in the heading.
  2. Use alternative text for images:
    • Before uploading image change name of file to better represent image;
    • Space bar needs to be changed to hyphen in file name (e.g. "good-day.jpg");
    • Add image;
    • On the right toolbar add "Alternative Text".
  3. Add elements names:
    • Add element;
    • Scroll down to "Advanced" in the right toolbar and add "Anchor name".
  4. Add links:
    • Highlight text and press  icon in main toolbar;
    • In "Link properties" choose type of link;
    • Click "Apply".
  5. Multilingual content:
    • You can add multiple languages to your website;

How to make a multilingual website?

  1. Adding languages:
    • Drag and drop "Languages" from main toolbar;
    • Choose languages customisation;
    • In popup, click "Add language";
    • Select the languages you needed, and click "Apply".
  2. Editing languages:
    • Click on necessary language flag (e.g. English) to edit content (e.g. type text, menu, etc.);
    • Select another language (e.g. Chinese) and make changes to that language the same way.
      Note: Default language has  icon next to it.
      There can only be one default language and it cannot be deleted just but clicking x next to it.
  3. Deleting languages:
    • Select "Languages" element in the builder;
    • On the right "Languages" toolbar hover the mouse cursor on the language that you want to remove;
    • Click on the cross that appears on the right side from the language to remove it;
    • To remove all languages select language in "Page structure" and press delete on your keyboard.
      Select "Delete all languages and all language items".
      Note: If languages were deleted only in website content, they will be only invisible but not fully deleted.
    • Change "Alternative Text" for images in each language;
    • Change description for each language.

How to add robots.txt? 

To add your robots.txt to your website:

  1. Go to "Settings" (on the top of the builder) and select "Settings";
  2. Select "robots.txt";
  3. Press enable robots.txt;
  4. Insert your script and click "Apply".

How to add .htaccess? 

Note: .htaccess is a server configuration file and should be used with utmost care. Read more about .htaccess.

To add your hypertext access to your website:

  1. Go to "Settings" (on the top of the builder);
  2. Go to "Settings" and switch to "Custom .htaccess";
  3. Press "Enable .htaccess";
  4. Insert your script and click "Apply".

Does the website have the SSL certificates? 

thebuzzr builder provides SSL certificates to all our clients.

They are added automatically.

How to have a SEO friendly domain? 

  • Name your domain relevant to your business;
  • Use country code top level domains (ccTLDs). Example:
    • .co.uk for UK domains;
    • .ru for Russia domains;
    • .blog for blogs;
    • .shop for e-commerce;
    • .art for art websites;
  • Most popular domain zones are also .com, .ca. Reach out to us if you want more information on this.;
  • Try to avoid using hyphen in your domain name;
  • The longer your domain has existed, the better it is indexed by search engines;

How to improve website speed? 

thebuzzr builder improves website speed automatically:

HTML code is neatly optimized;

Websites have less of backend and more of frontend (smaller backend code is faster processed by web-servers);

Localized thebuzzr builder servers to ensure the closest route to your website and faster loading for your local visitors.

How to add Google tag manager? 

  1. Go to "Settings" (on the top of the builder);
  2. Select "Pages";
  3. Switch to the tab "Scripts";
  4. Paste Google Tag Manager code in the "Before < / head>" field;
  5. Click "Apply".

How to connect Google Analytics? 

  1. Go to "Settings" (on the top of the builder);
  2. Go to "Settings" and switch to "Analytics";
  3. Insert "Google Analytics Tracking ID" and click "Apply".

How to add a Facebook pixel? 

To add a Facebook pixel you have two options:

Option 1:

  1. Go to "Settings" (on the top of the builder);
  2. Go to "Settings" and switch to "Analytics";
  3. Paste the Facebook Pixel Tracking ID;
  4. Click "Apply".

Option 2:

  1. Go to "Settings" (at the top of the website builder);
  2. Go to "Pages" and switch to "Scripts";
  3. Paste the Facebook pixel code in the "Before </head>" field;
  4. Click "Apply".

How to maintain SEO Ranking after the website is imported to a website builder? 

When your website has been already imported to website builder, before Publish:

  • Recheck SEO of each page. Check that Title, Description, Keywords, User friendly URL etc. field are filled;
  • Recheck if main keywords appear in each page content. Use keyword variations and related terms on the page to avoid repeating the same phrases over and again.

When the SEO setup is done:

  • Publish your website;
  • As the website code changed, you should republish your website to Google console (Google take the imported website as completely new one).

NOTE: If the SEO Ranking won't change, please inform support, our team members will analyze this issue and provide some tips to improve it.

How to optimize my website and get a high-quality score on Google? 

  1. Websites built with Website Builder usually get a high Google score
  2. Your website's google score depends on your content:
    • use images with optimal size;
    • don't use a lot of third-party widgets.
  3. Fill in the information for the search engine (SEO); 

How to optimize SEO with meta information? 

  1. Go to "Settings" (on the top of the builder);
  2. Go to "Pages" and switch to the "SEO" tab. There you can specify:
    • "Title" (visible as a browser's tab name for every page); It is the most important for search engines;
    • "Description" is set to advise to a search engine what every page is about;
    • "Keywords" are still used by some search engines, but Google ignores them (write keywords in line, separate with commas or semicolons, spaces between words are not important);
    • "User-friendly URL" is the optional field if you want to specify a custom URL path to a page. The default value is taken from the page name specified in the menu.
  3. Add custom meta tags. 

How to add HTML Meta tags? 

To add custom meta information to your website you need to:

  1. Go to "Settings" (on the top of the website builder);
  2. Go to "Settings" menu items there and switch to "Meta information" tab;
  3. Add Custom Meta Tags and click "Apply".
  1. To index your website in google search, we recommend you to connect your website to a Google Search Console and submit a sitemap;
  2. To find a link to your sitemap:
    • Go to "Settings" (at the top of the website builder);
    • Go to "Settings" and switch to "Analytics";
    • See your link in "Sitemap URL"

How to optimize SEO with meta information? 

  1. Go to "Settings" (on the top of the builder);
  2. Go to "Pages" and switch to the "SEO" tab. There you can specify:
    • "Title" (visible as a browser's tab name for every page); It is the most important for search engines;
    • "Description" is set to advise to a search engine what every page is about;
    • "Keywords" are still used by some search engines, but Google ignores them (write keywords in line, separate with commas or semicolons, spaces between words are not important);
    • "User-friendly URL" is the optional field if you want to specify a custom URL path to a page. The default value is taken from the page name specified in the menu.

 


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